Entry Requirements

1. High school diploma, good health.
2. Applicants under 18 need to submit notarized guardianship certificate upon the approval of UIBE.
3. A copy of TOEFL, or IELTS, or GRE, or Cambridge International AS, A Level, IGCSE, or IB scores report, or equivalent. The minimum score for TOEFL is 86 and 6.0 for IELTS, or BBC level or above for A Level, satisfactory GRE scores, Duolingo 120 or equivalent, (If high school courses are taught in English, please provide official certificate that the teaching language was fully in English).

Basic Information

·Starting Date : Mar 1 , 2027
·Duration: 3.5 Years
Teaching Language : English
Application Deadline: Dec 31 , 2026
Tuition : RMB 49,750 Per Year
Application Fee: USD 93 ( (Check Policy)
Service Fee: USD 100 (Check Policy)
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> China University List > University of International Business and Economics > Course List > Marketing
Entry Requirements

1. High school diploma, good health.
2. Applicants under 18 need to submit notarized guardianship certificate upon the approval of UIBE.
3. A copy of TOEFL, or IELTS, or GRE, or Cambridge International AS, A Level, IGCSE, or IB scores report, or equivalent. The minimum score for TOEFL is 86 and 6.0 for IELTS, or BBC level or above for A Level, satisfactory GRE scores, Duolingo 120 or equivalent, (If high school courses are taught in English, please provide official certificate that the teaching language was fully in English).

Basic Information

Starting Data :
Please be subject to the starting date on admission letter you got, since the starting date may change.
Mar 1 , 2027
Duration :
3.5 Years
Teaching Language:
English
Application Deadline:
The deadline means the date of Beijing time. You are suggested to submit your application 3 or 5 days before the actual deadline so that you can have time for necessary changes on documents.
Dec 31 , 2026
Tuition:
RMB 49,750 Per Year
Application Fee:
The application fee charged by the university, CUCAS only collect on their behalf.
USD 93 (Check Policy)
Service Fee:
For the service CUCAS provide to you. If you get a scholarship while applying as a self-financed applicant, you need to pay another scholarship service fee of 200 USD.
USD 100 (Check Policy)

Choosing Reasons

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Reasons from Reasons from M*************************
Because it is one of the best universities in china which can help me study business
8 Years ago Name:MU************************ From :Zimbabwe
Reasons from Reasons from M**************
The University meets my needs of studying for a Marketing program in China using the English language.
9 Years ago Name:Mu************* From :Zambia
Reasons from Reasons from K************
I have interest for the Chinese Culture. I want to understand how china became one the countries with a fastest growing economies in the world. With the university considered to be in the top specialist universities and it is located in the capital city of China. This will make it easy for me to be exposed more to what china as to offer. I would like to also learn the language spoken in China.With the number of Chinese people entering my country (Zambia), i would like to learn the language for easy communication. which in the long run can create a healthy relationship between our countries.
9 Years ago Name:Ko*********** From :Zambia
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1. You are highly recommended submitting applications from Sep to Nov for Spring Intake, and from Feb to Apr for Autumn Intake.
Special Requirements
Attend Online Test: Required - CSCA (Learn More)
You need to attend an online test, and the university can see if you can be accepted according to your result.
Pay Deposit Before Getting Admission Letter: Required, and You Will Need to Pay 10,000 RMB
You will need to pay 10,000 RMB as a deposit to the university before you can get admission letter, and usually it will be used as part of the tuition fee.
  • One of the first universities to be constructed under “Project 211”.
  • A national key university under the leadership of the Ministry of Education of China.
  • Great reputation on international trade, laws, finance, and business administration.
  • Exceptional academics and professors with excellent research ability and cross-cultural experiences.
  • Concentration on professional skills as well as Chinese culture.
  • Programs designed to provide students with an opportunity to study general education courses and explore the field of Marketing in depth.
  • Provide international undergraduates with the same preparedness that current UIBE graduates possess.
  • Provide students with rich knowledge, high-level skills and responsibility and ability to integrate knowledge from Marketing and other disciplinary aspects to solve complex real world problems.

Teaching Objective

This program aims at training business talents, with marketing or marketing management orientation, who can meet the needs of various businesses in the global marketing field.

Why choose study this program?

As fitting a variety of different business professionals, marketing professionals a great gap in employment. As one major field of IUPs, which is one of the best international undergraduate programs ( the field of international trade is No.1 in China) , the course of economics is outstanding in China.

Main Courses and credits

Each student must complete 54 credits of courses including 36 compulsory, 18 elective and 8 for a practicum requirement.
More majors will be offered as enrollment expands such as Accounting and East Asian Studies (jointly offered with Nagoya University and Soongsil University)

Compulsory Courses

Credits Elective Courses Credits
Principles of Management 3 Strategic Management 2
Principles of Marketing 3 Cross-cultural Management 2
Introduction to Financial Accounting 3 Operation Management 2
Corporate Finance 3 Human Resources Management 2
Organizational Behavior 3 Intermediate Microeconomics 3
Business Research 3 Managerial Accounting 2
Consumer Behavior 2 Financial Statement Analysis 2
Global Marketing 2 Investment Analysis 2
Service Marketing 2 Leadership 2
Marketing Channels 2 Chinese Business Law 2
Business to Business Marketing 2 International Business Environment 2
Advertising and Promotion 2 International Trade Practice 3
Data Model and Decision Making 2 International Finance 2
International Corporate Finance 2    
Transnational Management 2    

Internship and Career Development

UIBE has special apartment to help international student find internship and employ chances in good companies and organizations.

Marketing graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, marketing services and teaching and research, etc.

Thesis

In the fourth year of their study, students must complete a thesis related to their major to meet the graduation requirements. The length of the thesis should be around 8000 words. The thesis is a milestone assessment on the intended level of achievement both in the major and the general learning outcomes by the students. Specifically, students, must demonstrate the ability to apply their learning to complex, unscripted problems in the context of their advanced studies, the mastery of the skills required for their disciplines as well as essential learning outcomes including the breadth and the depth of their knowledge, critical and creative thinking, problem solving, the ability to integrate knowledge and skills and present their work in an appropriate manner.

Diploma Awarded

Bachelor of Administration

Academic Calendar

  • Fall Semester: the beginning of September to next January
  • Spring Semester: the beginning of March to the beginning of July
  • Summer Vacation: the beginning of July to the end of August

Time

  • Registration Time of Spring Semester : February 27-March 2
  • Beginning Time of Spring Semester: March 5

Note: The course requires students to pay the tuition or admission deposit before issuing the admission package.

1. High school diploma, good health.
2. Applicants under 18 need to submit notarized guardianship certificate upon the approval of UIBE.
3. A copy of TOEFL, or IELTS, or GRE, or Cambridge International AS, A Level, IGCSE, or IB scores report, or equivalent. The minimum score for TOEFL is 86 and 6.0 for IELTS, or BBC level or above for A Level, satisfactory GRE scores, Duolingo 120 or equivalent, (If high school courses are taught in English, please provide official certificate that the teaching language was fully in English).

Tuition Fee
Bachelor RMB 49,750 per year
RMB 174,125 in total (About $ 24,321)
Accommodation Fee
Huide Dorm (#0 building)
Double Room RMB 65  (More Details)
Huibin Dorm(#6 building)
Double Room RMB 50  (More Details)
Huicai Dorm (#5 building)
Double Room RMB 35  (More Details)
Other Fees
Application Fee USD 93
Service Fee USD 100
Living Expense(Per Month) RMB 1,500 to RMB 2,000
"" means necessary documents that you must provide in your application.
If you want to book our translation service, please pay and book it at least 2 weeks before the application deadline for submission of all documents;
If you want to book our guardian service, you need to pay and book it 2 months before the application deadline, just in case your application fails because of failed to submit application documents in time.
*1. No Criminal Record Commitment
You can download a template or sample from here.
*2. Asset certificate(i.e. current deposit on the bank statement shall be able to cover program tuition)
*3. Psychological Test
You can download a template or sample from here.
*4. Passport photos
Two recent passport photos, white background, no hat
*5. A copy of TOEFL or IELTS scores report
The minimum score for TOEFL is 86 and 6.0 for IELTS. (If high school courses are taught in English, please submit the official letter about the applicant’s English proficiency).
*6. Photocopy of valid passport
With name, passport number & expiration date, and photo included
*7. Academic transcript of Senior High School
Academic transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
*8. Certificate/diploma of Senior High School
Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
*9. A copy of guarantor’s passport or ID
*10. CSCA Test Transcript(s)
-You need to take the official CSCA test organized by the Chinese government and submit the corresponding subject result transcript(s) when applying. Learn more about the CSCA test >>
-The test covers Chinese (Humanities and STEM Chinese), Mathematics, Physics, and Chemistry. Mathematics is required for all programs, while other subjects depend on the university’s specific requirements.
-We are updating detailed information for each university, including the required subjects you have to take for each program and their score requirements. Once the updates are ready, you can check the attachment and information here for this university for the latest information. If no attachment is available yet, it usually means the university has not announced further details.
-You need to submit results for Mathematics and Chinese; For English taught programs just Mathematics.

Tips: For applicants who are in China: If you are an employee, you still need to provide employment separation certificate and your current residence permit. If you are a student, you need to provide transfer certificate, leaving certificate, certificate of attendance rate issued by previous school and your current residence permit.
Video
China Camp UIBE
Summer scenery of the UIBE
University of International Business and Economics
It only takes you minutes to apply through CUCAS!
1. Click “Apply Now” button on the right side of the page.
2. Fill in online application form. (About 10 minutes)
3. Upload required documents. (About 5 minutes)
4. Pay the application fee and CUCAS service fee (CUCAS is authorized to collect on the university’s behalf). (About 5 minutes)
5. Click “Submit” button.
Important notice: You need to create a CUCAS account before applying. Account name needs to be a valid email, which will be used to receive CUCAS notice about your application process.
finance & accounting, and more giving early insight into career prospects and postgraduate education:
A range of specializations: marketing & brand management, entrepreneurship, innovation & leadership (HRM), operations & supply chain management, finance & accounting, and more... giving early insight into career prospects and postgraduate education.
Double degree from one leading Chinese university and one top French business school.
Global experience: with an enriching and vibrant experience in China and France.
Double language competency in speaking fluent Chinese and English, and some French, will give you a distinctive edge.
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